At first glance this looks like a basic makeup mirror, however, this is far from basic. simplehuman has designed a sensor-activated mirror that automatically lights up as your face approaches the mirror, so there is no need to touch any buttons. The tru-lux LED light technology closely simulates natural sunlight to promote healthy skin. Other features include: ultra-clear, high-quality glass that provides superior reflectivity and clarity, cordless design to reduce clutter and a rechargeable battery that charges using a standard USB port. One charge lasts up to 5 weeks with moderate use.